top of page

ABOUT ME

My start in audio and video content execution has dovetailed well into my current role as a content and brand marketer. The knowledge gleaned over 15 years of working across Content Marketing, Advertising, Branded Content, Brand Strategy, TV Production and Radio promos, today allows me to think and operate across platforms and formats when faced with a campaign to execute

Well versed with various aspects of production as well as building brand and content campaigns, having worked those various roles over the course of my career, today I can bring a well rounded approach to all my briefs at hand

+91 9819560083                                                                          ashith.ballal@gmail.com

IMG-20180417-WA0024.jpg

WORK HIGHLIGHTS

Raktanchal

MX Player

A launch plan where the trailer was delayed and character promos seeded first to generate anticipation and create buzz amongst the audience for the character face off

Samantar S1 and S2

MX Player

Assets for a high concept show whose complex themes needed great care to not reveal too much while still selling the show idea

Bhaukaal

MX PLayer

An out and out action show which was seen as a high fit for MX audiences, the assets needed to hit the mark and convey the intended impact

What's your mood?

Amazon Prime Video

Conceptualised and produced paid media units for

Amazon Prime Video's brand campaign.

High

MX PLayer

A show that had the context of increased media coverage on drug abuse at the time of release. Campaign adapted to real world issues as part of the discourse

Pawan & Pooja

MX Player

Multiple character shows are challenging in their own way. With the USP being different couples of the same name the campaign sought to make sure no concept confusion arose and people understood what was exciting about the show

MX TakaTak Launch

MX Player

Launched the Social media app MX TakaTak in record time. Taking quick advantage of the gap from the exit of Tik Tok was of paramount importance and this  campaign was built on agility and speed of execution for connecting with a young India. It became one off the most successful short video apps in India

MX One Launch
MX One Launch

MX Player

MX One, an SVOD offering from MX Player with select benefits, was a campaign to slowly get an AVOD consumer used to SVOD

Sizzle Promo
Classical Music Sizzle

MX Player

Sizzle promos were used as B2C communication but also at B2B forums and media interactions to position upcoming slates and MX Player performance figures

Conceptualised and wrote this campaign of 8 promos where the theme of the movie seamlessly merges with the features of the car

Volkswagen Polo 3

Shaadi ke Side Effects Brand Tie up

Honda Mobilio
Honda Mobilio & Kapil

Group M

Brand Launch Campaign

A campaign that was meant to be only digital but outshone the TVCs. Kapil Sharma as a salesman dealing with different customers bringing out different features. Conceptualised this and was CD on the project

Volvo Breathe Free
Volvo Breathe Free

Firstpost

360 CSR Campaign

A 360 degree CSR campaign that was executed on ground and on air for Volvos clean air initiative

HDFC Mothers Day

Firstpost

Targeted specifically towards Facebook audiences where our observation was that they interact heavily with emotion heavy content, With a tight budget this creative performed exceedingly well and proved once again foe me that a strong insight into audience behaviour is a game changer

Call 

+91 9819560083

Email 

Follow

  • LinkedIn
bottom of page