ABOUT ME
My start in audio and video content execution has dovetailed well into my current role as a content and brand marketer. The knowledge gleaned over 15 years of working across Content Marketing, Advertising, Branded Content, Brand Strategy, TV Production and Radio promos, today allows me to think and operate across platforms and formats when faced with a campaign to execute
Well versed with various aspects of production as well as building brand and content campaigns, having worked those various roles over the course of my career, today I can bring a well rounded approach to all my briefs at hand
+91 9819560083 ashith.ballal@gmail.com
WORK HIGHLIGHTS
Raktanchal
MX Player
A launch plan where the trailer was delayed and character promos seeded first to generate anticipation and create buzz amongst the audience for the character face off
Samantar S1 and S2
MX Player
Assets for a high concept show whose complex themes needed great care to not reveal too much while still selling the show idea
Bhaukaal
MX PLayer
An out and out action show which was seen as a high fit for MX audiences, the assets needed to hit the mark and convey the intended impact
What's your mood?
Amazon Prime Video
Conceptualised and produced paid media units for
Amazon Prime Video's brand campaign.
High
MX PLayer
A show that had the context of increased media coverage on drug abuse at the time of release. Campaign adapted to real world issues as part of the discourse
Pawan & Pooja
MX Player
Multiple character shows are challenging in their own way. With the USP being different couples of the same name the campaign sought to make sure no concept confusion arose and people understood what was exciting about the show
MX TakaTak Launch
MX Player
Launched the Social media app MX TakaTak in record time. Taking quick advantage of the gap from the exit of Tik Tok was of paramount importance and this campaign was built on agility and speed of execution for connecting with a young India. It became one off the most successful short video apps in India
MX One Launch
MX Player
MX One, an SVOD offering from MX Player with select benefits, was a campaign to slowly get an AVOD consumer used to SVOD
Classical Music Sizzle
MX Player
Sizzle promos were used as B2C communication but also at B2B forums and media interactions to position upcoming slates and MX Player performance figures
Conceptualised and wrote this campaign of 8 promos where the theme of the movie seamlessly merges with the features of the car
Volkswagen Polo 3
Shaadi ke Side Effects Brand Tie up
Honda Mobilio & Kapil
Group M
Brand Launch Campaign
A campaign that was meant to be only digital but outshone the TVCs. Kapil Sharma as a salesman dealing with different customers bringing out different features. Conceptualised this and was CD on the project
Volvo Breathe Free
Firstpost
360 CSR Campaign
A 360 degree CSR campaign that was executed on ground and on air for Volvos clean air initiative
HDFC Mothers Day
Firstpost
Targeted specifically towards Facebook audiences where our observation was that they interact heavily with emotion heavy content, With a tight budget this creative performed exceedingly well and proved once again foe me that a strong insight into audience behaviour is a game changer